What is SEO or Search Engine Optimization?
The main function of SEO or Search Engine Optimization is to improve the visibility of a website for Internet search engines. Effective SEO work will help the website feature regularly in search results. This will in turn improve traffic to the website and increase revenue.
With respect to SEO, this traffic generally comes from free search listings. These are also known as organic listings and most common search engines like Google or Bing fall under this category. With proper SEO, visibility in organic listings will go up in a big way.
How Does SEO Work?
SEO companies use a number of different strategies to increase visibility for a web page. As a marketing strategy, SEO understands how search algorithms work and what people search for. Using this knowledge, the websites coding, content, presentation and structure is altered to match the requirements of search engines. Other important steps include adding unique content, ensuring that the content is easily indexed for search engines and increasing the visual appeal of the website. Then there are other methods known as Black Hat SEO techniques that can prove harmful for your website. These strategies involve using link farms and keyword stuffing that harms the user’s experience. Though they might provide some temporary visibility, in the long run they are more likely to get your website flagged by search engines.
There are three fundamental rules for SEO:
- Content is King: The more unique and useful your content is, the more traffic your website will see. Though link building and keyword placement are equally important, these should not take the place of simply creating good content.
- Use good page semantics: Clean well-structured codes and properly indexed web pages should be used as this makes it easier for search engines to find the website.
- Using Keywords: Identify your keywords and use them effectively. After all, users will be finding your website through Internet searches and hence you have to be aware of the right keywords that are likely to be used by them.