What is Local SEO?

Just as the name says, Local SEO is where your site is optimised in a way that is is more prominent in geo specific or locally motivated search queries – like where someone is searching for a product or service in a specific geographic area.

Local can mean down to the suburb and up to the whole city.

Local Search Engine Optimisation still shares all of the same basic fundamentals as regular optimisation, but you also need to be aware of a few extra things to ensure Google knows where your business is, where you service geographically, and how to be more relevant for your local search queries.

Local SEO is becoming more and more important as time goes on. Google is really putting a focus on making their search results more locally or geographically oriented where appropriate – because this usually means they are more relevant.

Also, people now search for literally everything in Google. There are very few local business categories that people don’t search in Google before patronising a particular business. Google knows this and want’s to return the user what they want.

What’s Different about local searches?

Google is getting better and better at working out when people are making locally motivated or geographically related searches and then displaying local results accordingly.

Ie. if you are doing a search incorporating “dry cleaners” then you are most likely looking for a dry cleaner nearby – not a bunch of articles telling you what a drycleaner is or what they do.

Not too long ago, you’d to search something like “dry cleaners Melbourne” for Google to recognise that you were after the particular service in the particular area.

Now just “dry cleaners” will most likely return results of dry cleaners close to your current location.

Often location based searches will display the Google places listings with the map – which you would have seen before, but here is an example.

local search results

You do need to have your Google account and Google Places page set up correctly to show up in here.

Talk to us today to see how your business can benefit from being more visible in the local search results for your area.